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Campaigns

Campaigns that subscribers asked for

Mailroomly campaigns send newsletters and automations to contacts who asked for them, with double opt-in sign-up forms, hosted images and one-click unsubscribe. Replies land in your team inboxes, not in a void. Marketing warms up in waves, so mailbox providers learn to trust your sending, and transactional mail always goes first.

Last updated October 20, 2026

Start in three steps

  1. Collect or import your contacts

    Sign-up forms confirm every address by email, and imports say what they added.

  2. Write a newsletter or an automation

    A welcome series, a monthly letter, or a one-off announcement.

  3. Send now, later or over a few hours

    Each send follows the warm-up, and replies come back to your team.

A warm-up that protects your reputation

Marketing goes out in waves, so mailbox providers see your newsletter grow at a pace they trust.

  • The first wave reaches 200 recipients (100 while your organization is new).
  • After a 20-minute pause, each new wave doubles, while fewer than 5% of the last one bounced.
  • From 50,000 recipients on, the warm-up is complete. It starts again after 7 days without marketing.
Marketing warm-upWave 2 of 9 · 400 recipients
Your next marketing send can reach up to 400 recipients.
  • Sign-up forms are always double opt-in: nobody is added until they confirm.
  • Every marketing email carries a one-click unsubscribe, and an unsubscribe covers all of your organization’s marketing.
  • Contacts, lists, templates and hosted images are kept until you remove them.

Apps and agents can run campaigns too

What an app or an agent starts waits 15 minutes while every administrator is told and may cancel it. Only someone signed in lets it go early.

Questions about campaigns

Can I send campaigns on the Free plan?

Yes. Free includes marketing sends, and each marketing email ends with a small “Sent with Mailroomly” line.

Do I need my own domain for campaigns?

Yes. The free address sends transactional email only. Marketing goes from your own domain, with a DMARC record.

What happens when someone replies to a newsletter?

The reply lands in the team inbox of the address it was sent from, next to the newsletter.

Can I import a list I bought?

No. Mailroomly sends only to recipients who asked for your email: no purchased, rented or scraped lists.

Bring all your email into one place.

Start free with a free address today. Move your apps, your team and your agents when you’re ready.